Privacy Policy

Privacy Policy

Last Updated: November 11, 2026

At Smile Innovations of Fairfield, we are committed to protecting your privacy and ensuring the confidentiality of your personal and health information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our services.

1. Information We Collect

Information Collected on This Website

This website does not directly collect personal information through contact forms or opt-in mechanisms. However, we do collect the following information through automated means:

• Website usage data through Google Analytics
• Advertising and conversion tracking data through Google Ads
• IP address, browser type, and device information
• Pages visited and time spent on pages
• Referring website addresses
• Date and time of your visit

Information Collected Through Third-Party Services

When you schedule an appointment or interact with our practice, you may be redirected to third-party websites (such as our appointment booking system) where you may provide personal information. This information is collected and managed by those third-party services according to their own privacy policies. The types of information that may be collected through these services include:

• Name
• Email address
• Phone number
• Date of birth
• Insurance information
• Medical and dental history
• Payment information
• SMS/text messaging opt-in consent (if applicable)

Important: No mobile opt-in message consent will be shared with third parties or affiliates for marketing purposes. SMS opt-in information is used solely for appointment reminders and practice communications as described in our SMS Terms and Conditions below.

2. How We Use Your Information

We use the information we collect for various purposes, including:

• To analyze website usage and improve user experience through Google Analytics
• To measure advertising effectiveness and track conversions through Google Ads
• To understand how visitors interact with our website
• To optimize our website performance and content
• To provide, maintain, and improve our dental services (for information collected through third-party booking systems)
• To schedule and manage appointments (for information collected through third-party booking systems)
• To process payments and insurance claims (for information collected through third-party booking systems)
• To communicate with you about your appointments and treatment (for information collected through third-party booking systems)
• To send you appointment reminders via SMS/text messaging (with your consent, as described in our SMS Terms and Conditions)
• To respond to your inquiries and provide customer support
• To comply with legal obligations and regulatory requirements
• To protect our rights and prevent fraud

3. Health Information and HIPAA

As a healthcare provider, Smile Innovations of Fairfield is subject to the Health Insurance Portability and Accountability Act (HIPAA). Protected Health Information (PHI) that we collect, use, and disclose is governed by our Notice of Privacy Practices, which will be provided to you when you become a patient. This Privacy Policy applies to information collected through our website and does not replace our HIPAA Notice of Privacy Practices.

We maintain strict physical, electronic, and administrative safeguards to protect your health information in accordance with HIPAA requirements.

4. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: We may share information with third-party service providers who perform services on our behalf, such as payment processing, email services, website hosting, and SMS/text messaging services (for appointment reminders). These providers are contractually obligated to protect your information.
• Insurance Companies: We may share information with your insurance company to process claims and verify coverage.
• Legal Requirements: We may disclose information if required by law, court order, or government regulation, or to protect our rights and safety.
• Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
• With Your Consent: We may share information with your explicit consent or at your direction.
• SMS/Text Messaging: As stated above, no mobile opt-in message consent will be shared with third parties or affiliates for marketing purposes. SMS opt-in information is used solely for appointment reminders and practice communications.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to track activity on our website and store certain information. Cookies are files with a small amount of data that may include an anonymous unique identifier. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our website.

We use cookies for:

• Website functionality and user experience
• Analytics and website performance
• Marketing and advertising (with your consent)

6. Data Security

We implement appropriate technical and organizational security measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include:

• Encryption of sensitive data
• Secure servers and databases
• Access controls and authentication
• Regular security assessments
• Staff training on data protection

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your information, we cannot guarantee absolute security.

7. Your Rights and Choices

You have certain rights regarding your personal information:

• Access: You can request access to your personal information we hold.
• Correction: You can request correction of inaccurate or incomplete information.
• Deletion: You can request deletion of your personal information, subject to legal and regulatory requirements.
• Opt-Out: You can opt-out of marketing communications by following the unsubscribe instructions in our emails or contacting us directly.
• Data Portability: You can request a copy of your information in a portable format.

To exercise these rights, please contact us using the information provided below.

8. Children's Privacy

Our website is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 13, we will take steps to delete such information.

9. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to read the privacy policies of any third-party sites you visit.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

11. SMS/Text Messaging Terms and Conditions

If you consent to receive SMS from Smile Innovations of Fairfield, you agree to receive appointment reminders, customer care messages, and practice communications via SMS from us. Message frequency may vary. Reply STOP to unsubscribe; Reply HELP for help. Message and data rates may apply. Carriers are not liable for delayed or undelivered messages.

Opt-In Information Sharing: No mobile opt-in message consent will be shared with third parties or affiliates for marketing purposes. Your SMS opt-in information is used solely for appointment reminders and practice communications as described above.

By providing your mobile phone number and opting in to receive SMS messages, you acknowledge that you have read and agree to these SMS Terms and Conditions. You may opt-out at any time by replying STOP to any message.

For questions about SMS messaging or to update your preferences, please contact us at (203) 254-9533.

12. California Privacy Rights

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

• The right to know what personal information we collect
• The right to know if we sell or disclose your personal information
• The right to opt-out of the sale of personal information
• The right to non-discrimination for exercising your privacy rights

13. Contact Us

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

For questions about your health information and HIPAA rights, please refer to our Notice of Privacy Practices, which will be provided to you when you become a patient.